- John Brooker
4 Snapchat Marketers you need to be Following
Struggling with Snapchat marketing?
Want to become a Snapchat marketing pro?
This article lists 4 Snapchat marketers who will help you do just that.
Snapchat is the fastest growing platform amongst millennials. This is making business people pay attention. However, Snapchat marketing isn’t an easy game to master. All too often, when a Snapchat newbie approaches the platform they are perplexed.
How do I take a video?
Where is the line between looking unprofessional and looking too uptight?
How do I grow a following?
How can I make money from this?
And most important of all: How do I get that dog filter my friend showed me?
I’m not going to lie to you. Snapchat is harder to learn than other platforms. Even some of those who’ve used it a long time are struggling. When I downloaded and opened the app for the first time I felt as confused as a chameleon in a bag of Skittles. There’s a lot to get used to.
However, you can master Snapchat and it can be fun! What better place to learn how to Snapchat than on Snapchat itself? Snapchat is the ultimate learning platform. Let me explain.
Learning is meant to be fun and addictive. Snapchat is built around those principles. I’ve been watching Snapchat marketers everyday for about a year now as I learn how to become a better marketer. I come back everyday because of the natural scarcity bias all humans have. Humans just can’t handle missing out. Snapchat stories only last for 24 hours which forces viewers to tune in everyday before the content is lost forever. What other learning platform could get someone learning 365 days a year?
Every learning platform needs its teachers. Perhaps you could be a teacher in your own niche? Anyway here’s our list of the very best Snapchatters to teach you marketing:
Justin is a growth hacker who runs growth.ly. He constantly provides quality content for everyone, whether you’re a wantrepreneur or a marketing pro. He is refreshingly open about his personal experiences in the startup world. His analytical approach to marketing rubs off and he makes subject matter easy to understand using charts he makes using Lucidchart. A sign that you are doing something right is the amount of screenshots you get. Justin is by far my most screenshotted.
Topics covered: audience growth, overcoming camera fright, hustle, personal branding, networking, growth funnels and growth hacking
String Story (Suzie Nguyen)
The Queen of Snapchat marketing. You should definitely check her out if you’re into marketing or tech. Her diagrams help explain everything and by utilizing screenshots as the equivalent of Facebook ‘likes’ she creates a very interactive experience.
Topics: sharing Snapchat stats, Snapchat marketing, future tech developments, Snapchat takeovers
Marketing Executive and entrepreneur Carlos Gil knows what’s what when it comes to Snapchat. Carlos was an early adopter of Snapchat and is considered a thought leader in the area. He is often asked to speak about the subject. Carlos will keep you up to date on the latest changes to the platform and how to take advantage of them.
Entrepreneur and Investor Tai Lopez went from poor and sleeping on a couch too Lambo-driving millionaire. He is the perfect example of someone doing Snapchat right. Although he doesn’t spend a lot of time teaching marketing his snaps are essential learning material for anyone wanting to grow on Snapchat. Tai’s stories are far longer than the recommended length of about 3 minutes. He can get away with this because his Snapchat is so riveting that people could watch him forever. As Tai says a better word for branding is story-telling. Tai is the perfect example of how to get this right. His snaps tell an enticing story with interesting characters, sex appeal and fast cars. His use of competitions and other social platforms to grow his Snapchat following set a great example for us to follow.